The Sony group which broadcasted the 2003 and 2007 world cups along with the world sport group jointly grabbed the rights for the Indian premier League cricket for the next 10 years for an astonishing amount of $1 Billion.
This deal gives the Sony Company the right to broadcast the series for the next 10 years. The matches will be broadcasted in the set and Sony max channels which broadcasted the ICC world cup.
The rights were actually given as a part of showing them the sympathy for the great loss occurred during the 2007 world cup as a result of the early departure of the Indian team from the world cup. The Sony people had a loss of about $100 million.
The new deal gives the Sony groups the right to broadcast the Indian premier League matches in the south Asia. The world sport group has the international media rights for internet, mobiles etc…
The Sony group had grabbed the rights from ICC to broadcast their events from 2000-2007. The CEO of set India had announced that they are not going to take any more rights from ICC and concentrate more this short form of the game.
Visit arly's blog for more Information on Indian Premier League .
Wednesday, March 5, 2008
Sony takes away the Indian Premier League rights for $1 Billion
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1 comment:
First of all congrats SONY CORP.
now whats the prob with it guys... SONY wants get her to the viewers as her TRP is getting low so SONy is just trying get over with it...
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